Stranger Things 3: The Game launch achieves record Twitch engagement using Codices’ quiz tech
Quiz Kit, the leading game show extension on Twitch from tech startup Codices, helped En Masse Entertainment hit its largest ever audience on their Twitch channel https://www.twitch.tv/enmasseentertainment.
En Masse ran five live quizzes over a three-hour stream, offering game keys as prizes for the top players and generating high levels of brand engagement. En Masse’s Stranger Things: The Game stream was on Twitch’s front page for an hour.
The quizzes tested the audiences’ knowledge of the previous two seasons of Stranger Things, and proved to be a big hit with 160,000 views and peaking at 8,000 concurrent users.
Sofia Lillo, Associate Product Manager at En Masse, commented:
“Quiz Kit allowed us to offer something far more engaging than the prize raffles we’ve run in the past. The live interactive quiz shows were a huge success with our Twitch audience, generating our highest concurrent views and over 160,000 viewers across the show, so we’re now looking at the next opportunity to integrate them into our next big event stream.”
Quiz Kit enables Twitch streamers and brands to effortlessly host live interactive, player-driven game shows and recent updates include weekly ready-made quizzes and monetisation options. Codices also offer a cost-effective Quiz Kit Pro Licence and professional services enabling Quiz Kit to be fully customised for brands.
Tim Edwards, CEO Codices added:
“It was great to see Quiz Kit drive record levels of engagement for Stranger Things 3 and to see our tech used as a refreshing alternative to the traditional prize raffle mechanic. Quiz Kit is easy to use and free so not surprisingly we’re already getting a lot of take-up!”.